Schools Use Interactive Websites to Draw in Admits
A growing number of colleges and universities are using virtual meeting spaces to turn admits into committed members of the school community.
The University of Chicago has credited its online networking site for admitted students with helping to increase that school's undergraduate admissions yield. Admissions officers say that the message boards and other interactive features on the website seem to reduce admits' concerns about the quality of social life at Chicago. As admits make contact with peers and current students, they not only decide that Chicago's reputation as a coldly intellectual environment is unfair, but develop a feeling of already belonging to the Chicago community.
Colleges and universities that are introducing networking sites for admits and freshmen this year include The College of William & Mary, Seton Hall, and Wellesley College.
In the near future, communications scholar Steve Jones told USA Today, "virtually every college will have something like this...."This has become such a familiar mode of communication for teenagers; it's basically meeting them on their own turf. It makes it more comfortable to get information they might not otherwise get."
Source: "Colleges Connect Students Online," by Janet Kornblum. USA Today, August 15, 2006.
The University of Chicago has credited its online networking site for admitted students with helping to increase that school's undergraduate admissions yield. Admissions officers say that the message boards and other interactive features on the website seem to reduce admits' concerns about the quality of social life at Chicago. As admits make contact with peers and current students, they not only decide that Chicago's reputation as a coldly intellectual environment is unfair, but develop a feeling of already belonging to the Chicago community.
Colleges and universities that are introducing networking sites for admits and freshmen this year include The College of William & Mary, Seton Hall, and Wellesley College.
In the near future, communications scholar Steve Jones told USA Today, "virtually every college will have something like this...."This has become such a familiar mode of communication for teenagers; it's basically meeting them on their own turf. It makes it more comfortable to get information they might not otherwise get."
Source: "Colleges Connect Students Online," by Janet Kornblum. USA Today, August 15, 2006.
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